BONUS SKILLS - CODING AND DEVELOPMENT, MUSIC COMPOSITION AND PRODUCTION
About
I'm a User Experience Designer with a background in front-end/back-end development and quality assurance.
I’ve always been a good problem solver and UX, like most design, is about finding solutions to problems.
Before UX, I clocked up 12 years of development and testing experience working in agile technology teams in e-Commerce, advertising, and music.
I can code, I can compose, and I can do handstands too.
Pleased
to meet
you!
Portfolio
These are the projects and real-world client briefs I worked on at General Assembly.
Squirrel
FinTech Onboarding
AirFrance
Inflight Services App
Firebox
Redesigning the product personalisation process
Contact
Feel free to email me
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Squirrel
Redesigning the on-boarding and set-up of a FinTech startup.
Client:
Squirrel
- Date: June 2017 - Service: UX Design.
Summary
Squirrel is a bank account, controlled by an app, aimed at making managing your money easy. We completely redesigned the onboarding, signup, and activation process for their app.
Problem
A number of users had downloaded the app which had a convoluted onboarding and setup process. Users were skipping through this onboarding and consequently, on first using the app, didn't really understand how to use it. The result of this was they never continued using Squirrel.
Solution
We took the 3 stage process of onboarding, signup and activation, merging all three into one combined linear flow, cutting the number of steps, and vastly shortening the copy by augmenting it with icons and diagrams to reduce cognitive load of a previously text heavy experience. We were also able to gain the user's trust in using the app and the service by highlighting early on the types of protection their money had by using the familiar logos of the bank that was protecting their money, and the financial standards agency that authorised and regulated Squirrel.
Tools and Techniques
Competitor Analysis, Surveys, User Interviews, Personas, User Journeys and Experience Maps, Design Studio, Design Workshops, Paper Prototyping, Wireframing in Sketch, InVision Prototypes, User Testing, Design Specifications.
Air France is the French flagship carrier. We were tasked with integrating Air France’s in-flight services into a mobile first, responsive website or a native mobile or tablet application.
Problem
The current AirFrance app was very limited, offering ticket booking and flight tracking and that was pretty much it. The experience of almost every in-flight service could potentially be improved by somehow integrating it into the mobile App so we investigated the services that were currently causing the biggest pain points for both the flyers and the flight attendants. These included the time taken ordering Snacks & Drinks, browsing Entertainment on unresponsive in-seat touch screens and ordering items from the duty-free catalogue.
Solution
We redesigned the current AirFrance app to integrate dedicated in-flight services features including entertainment, food and drink, duty-free shopping, and purchasing wifi.
Tools and Techniques
Feature Comparisons, Surveys, User Interviews, Personas and User Journeys, MoSCow Method, Design Workshops, Paper Prototyping, Wireframing in Sketch, Marvel and InVision Prototypes, User Testing, Design Specifications.
Redesigning an online product personalisation process.
Client: Firebox - Date: February 2018 - Service: UX Design
Format: Mobile, tablet and desktop
SUMMARY
Firebox are an alternative homeware and lifestyle shopping site. A number of the products they sell are personalised products in which you can upload images to be printed on products such as cushions, facemasks, suitcase covers etc. I completely redesigned the product personalisation process.
PROBLEM
Drop-off rates during the product personalisation process were quite high, particularly on mobile. Through user testing the current process, a number of key pain-points were identified.
SOLUTION
After identifying common pain-points and by iterating through designs, wireframes, prototypes and validating with more user testing, all of the pain points identified were systematically addressed and resolved.
TOOLS AND TECHNIQUES
Contextual Enquiry, Competitor Analysis, Personas, User Flows, Design Studios, Paper Prototyping, Wireframing in Sketch, interactive prototypes in Marvel and Framer, User Testing, Design Specifications, CSS and HTML.
